Plant Love is owned by JoAnn and Matt Matchin, a mother and son pair, who wanted to create a small family owned & operated business. Mother and son both found themselves at a place in life that was unexpected and demanded change at the time Plant Love began to form. Matt had been on a healing journey for several years, and the time had come for the next step; and Mama Jo was surprised when after working for a company for over 13 years, she was downsized right out of her job. Both seemed to be at a crossroads, and the direction to take was slowly beginning to show itself. It truly was divine timing that brought Plant Love into being.
Matt and Jo decided to move forward with the idea of starting a vegan ice cream shop. The two came together in St Petersburg, FL and began the process of turning the dream into reality. It took a great deal of preparation, concocting the PERFECT ice cream formula, and finding the ideal location. With a limited budget, they began erecting the storefront.
Working day and night, they created what you see today.
Many thanks to our resident artist and soul brother Matt Kurtyka (@thesacredcreative) who worked beside us every day in preparation for opening. It is his art that covers our walls, giving our space the feeling of unity and love that we hope to continue in all aspects of our business.
After months of preparation the team opened the doors in January 2019. Infused with art, ice cream, love, and an amazing community, we are excited to see what comes next. It is our goal to spread happiness and love throughout the Tampa Bay area, one scoop at a time!
"Plant Love and watch it grow."